There are several popular styles of make-up in advertising. You can break all the make-up rules to create an image for an advert if this is what exactly correspond to the whole idea. Actually make-up is one of the most important parts of adverts. Using fantasy, professional make-up artists work miracles.
Make up looks
Natural
It doesn't mean that the model is without make up - it just means that the make-up, which is applied looks invisible. This look is very suitable for cosmetics adverts or for advertising healthy products.
Sun-kissed
It is not difficult to create this kind of look, using the modern products of make-up and techniques. This look is very popular for holiday adverts, spring/summer clothing collections, magazine's covers and some cosmetics and make up products. It is very nice to have this healthy look even for your every day make-up, but have in mind that it will put a bit on your age.
Sophisticated Style
This is the perfect look for advertising social events, banking and insurance companies, and products for old people. The make-up can be from natural or clasic (but visible) to more intensive and designed to impress.
Sexy
Heavy smoky eyes is the most popular sexy make up. To achieve this look you need a model with large eyes, otherwise the small ones will disappear. Creating smoky eyes with a right colour is a good way to give focus to the eyes, especially if the lips are soft neutral shade. To enhance the features of the face is good to use bright colour of lipstick and then to create well defined cheekbones with blush. This look is suitable for an advert of luxury products.
Fashion
The fashion make up can be eccentric or very glamorous, can be also a bad combination from cool and warm colours of make up or a perfect drown picture of the face. Can be everything you could imagine, you can break all the make-up rules if this correspond to the whole idea of the image.
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